all® free clear detergent just went from mild to mildest*


all® free clear was created, tested, and approved with the guidance of dermatologists. Unlike some other brands, all® free clear didn’t just remove fragrances and dyes; it was created using a unique blend of ingredients to achieve an unprecedented level of mildness*.1

all® free clear exhibited superior mildness* using a combination of 3 scientifically conducted skin care tests1:

Zein + Cytokine + Corneosurfametry

Detergent Mildness Index

A Detergent Mildness Index (DMI) score was developed to evaluate overall mildness of detergents across the 3 separate scientifically conducted tests. Data from the zein, cytokine, and corneosurfametry tests were combined and standardized to obtain a composite score for each detergent.

Reinvented all® free clear exhibited superior mildness* by achieving the most favorable composite DMI score compared with other leading detergents.1


dive into data see tests in action

More reasons all® free clear is #1
eczema logo
  • The first laundry detergent to be awarded the
    National Eczema Association Seal of Acceptancetm2
  • #1 detergent brand recommended by
    dermatologists, allergists, and pediatricians for sensitive skin
  • Removes 99% of the top everyday and
    seasonal allergens1
  • Provides a great clean that costs 40% less
    than the next leading sensitive skin brand1,†


*Milder using a combination of 3 tests: zein, cytokine, and corneosurfametry. Patch test results were the same across all sensitive skin detergents tested.
†Based on average cost per load of all® free clear detergent brand vs the next leading sensitive skin detergent brand.

References:
  1. Data on file, The Sun Products Corporation.
  2. Hall-Manning TJ, Holland GH, Rennie G, et al. Skin irritation potential of mixed surfactant systems. Food Chem Toxicol. 1998;36(3):233-238.
  3. Arshad SH, Tariq SM, Matthews S, Hakim E. Sensitization to common allergens and its association with allergic disorders at age 4 years: a whole population birth cohort study. Pediatrics. 2001;108(2):e33. doi:10.1542/peds.108.2.e33.